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The Majestic Monitor Twitter Roundup (2020)

Tuesday 5th January 2021: Last year we launched Majestic Monitor, a new influencer discovery and analysis tool that looks at where influencers are linked to on the Internet. This gives a unique insight of which profiles are making a buzz outside of social media, as well as inside.

We launched with a suite of paid tools discovery and analysis, but we also released a new free tool, our Status History Explorer.

Status History Explorer maps every single Tweet we have seen on a timeline of when it was sent, as well as showing the top 10 most linked to Tweets of each month.

Covid-19, politics, and the sad passing of a King.

Covid-19 dominated the top 10 Tweets of the year.

We had President Donald Trump (at the time of writing) announcing that both himself and FLOTUS have tested positive for Covid-19, and a couple of follow up Tweets about their progress.

Also testing positive were UK Prime Minister Boris Johnson, and actor (and hopefully next James Bond) Idris Elba.

Politics wise, we saw President-elect Joe Biden thank America for voting for him, Kanye West announcing his run for the presidency, and President Trump claiming that Mail-In voting will lead to an inaccurate and fraudulent election.

The last of President Trump’s Tweet to be included in the most linked-to Tweets of the year was his highly controversial statement which violated the Twitter Rules about glorifying violence after the death of George Floyd.

The sad passing of Chadwick Boseman was the 2nd most linked-to Tweet this year, and quickly became the most liked Tweet ever, with millions of people celebrating his life and the awesome person he was.

Serial Tweeters

The Twitter user with the most Tweets linked-to from websites this year is (unsurprisingly) President Donald Trump.

President Trump managed to have 52 Tweets appear in the top 120 Tweets of the year (the top 10 of each month), averaging 4.3 Tweets in the top 10 per month.

The next most prominent Tweeters in the top 10 for a month were:

# Account Number of Top Tweets
1 @realDonaldTrump 52
2 @elonmusk 6
3 @CyberpunkGame 3
4 @Playstation 2
5 @JoeBiden 2
6 @KanyeWest 2
7 @BorisJohnson 2
8 @KamalaHarris 2
9 @jack 2
10 @jk_rowling 2

If you are interested in just how many ‘linkworthy’ Tweets that President Trump has Tweeted last year, the answer to that is a just over twelve thousand!

# Account Number of Top Tweets Linked-to Tweets in 2020
1 @realDonaldTrump 52 12,228
2 @elonmusk 6 3,707
3 @CyberpunkGame 3 397
4 @Playstation 2 2,161
5 @JoeBiden 2 2,845
6 @KanyeWest 2 685
7 @BorisJohnson 2 644
8 @KamalaHarris 2 1,338
9 @jack 2 344
10 @jk_rowling 2 430

Interestingly President Trump had the 4th highest number of Tweets linked to last year - with the Top 10 as follows:

# Account Linked-to Tweets in 2020
1 @wsj 29,058
2 @reuters 26,844
3 @abc 12,759
4 @realDonaldTrump 12,228
5 @nytimes 12,059
6 @cnn 11,834
7 @wwe 11,141
8 @nba 8,435
9 @guardian 7,374
10 @ap 8,266

In Memoriam

In this section we will have a brief look the Tweets for some of the people who sadly passed away last year.

January saw the tragic accident that took the lives of Kobe Bryant and his daughter Gianna, as well as 7 others. Former President Barack Obama’s touching statement afterwards captured the thoughts of millions of people across the world.

In May, Ben Stiller’s tribute to his late father Jerry Stiller was in the top Tweets for that month.

As mentioned at the start of the recap, Chadwick Boseman’s sad passing was the biggest news in August.

October was a month dominated by the news that President Trump has contracted Coronavirus, but was also when the passing of Eddie Van Halen was sadly announced by his son Wolf Van Halen.

In November, long running Jeopardy! host Alex Trebek sadly passed away.

It’s not all doom and gloom

If you have read this far you may be thinking that nothing good made the list - but there has been some light out there which has made the most-linked to list.

Grimesz (and Elon Musk) welcomed X Æ A-12 into the world, and it was this Tweet explaining the meaning of the unique name which made it into the top Tweets of May.

Another couple to welcome a baby into this world was Zayn Malik and Gigi Hadid back in September, with this announcement from Zayn.

December 2020 also saw Elliot Page share with us all that he is trans, and that his pronouns are he/they. His words are both powerful and inspiring for all, but especially for the countless trans and non-binary people around the world.

Have we missed anything?

Are there any stats that you want to know about? Ask us on Twitter and we'll try our best to answer them!

Or if you want to see all of the top tweets since Twitter began, then you can check out the full list on our Status History Explorer tool right now.


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